Leading internet companies tightly ignore progress
It’s known that most free email services exist on profits from advertising that is shown to users in the email account web interface. That’s why the Internet web giants of web industry are not in a hurry to give a free access to mailboxes through the POP3 and SMTP protocols. No doubt they wouldn’t want the effectiveness of their advertising to be reduced greatly.Such giants as Yahoo.com, MSN.com, AOL.com have a lot of users, who attached to the other companies services. They do not hurry to introduce such access because users have no another choice, they just get into to use the web-interface.
Of course, there are ways to avoid these limits. For example, there are programs of third-party writers for Yahoo.com who convert the web-traffic into POP3. However the possibility of mailboxes passwords theft by means of such software that decreases the will to use them still exists. For Hotmail.com from MSN.com there is possibility to use the special protocol which is integrated in the Outlook Express and does not accessible for the others programmers of the mail programs that narrow down the users freedom when choosing the post program. AOL.com provides access via POP3 and SMTP, but only to the clients that are connected to this ISP, this is also bounds the e-mail usage area as AOL.com provides its ISP services only in certain areas.
Still they loose a lot when trying to follow out of date marketing policy directed to online-advertising constraining user’s freedom of choice. There is another way to monetize visitors, attracting users and keeping them. The company Google.com became the new pattern of work with User with its mail Gmail.com. Users have the access to POP3 and SMTP interfaces, which does not limit the user’s opportunities to work with the email. But the service has a big advantage before ordinary mail clients like Outlook Express - that is big post mailbox and all the letters can be stored at the server without problems that allows the user to have access for the mailbox from the any part of the world.Plus, only relevant advertising is shown to a user, no bothering banners! This format is becoming more and more likable for email users because a convenient web interface allows you to forget about installing and setting problems of email programs.
As a result the email systems we will know in the future will be web interfaces, without actually using any email programs. www.Yahoo.com, www.Hotmail.com and www.AOL.com most probably will also use this model later as it much profitable than out of date method of mail application utilization.Basically POP3 and SMTP become even obsolete; the Gmail.com provides new e-mails reception notifications via RSS channels.